Black Friday Purpose

Everyone is abuzz about all the Black Friday deals. As a retailer it has always been a good thing to get all these people in for all of these deals. But my question is what is the purpose? Are you trying to win long term relationships where customers are loyal and like you because of your product and service? Or do you want to make people happy for a short time based on price?

We have looked at doing huge after Thanksgiving Sales but it does not fit with what our business model is. We want to get people in who appreciate getting the best possible price and service. We are sitting out this Black Friday and letting all of the other stores fight it out for the customers who are only price loyal. We want to build a customer base that is loyal to our product and service no matter what.

So if you are a retailer always question why are you doing that sale or what you are doing? Is it for a short term bump in sales? Or are you trying to build relationships with customers that are lasting? I know which one I would choose.

Better or worse never the same

When I was younger every year at Basketball camp they always said you will either get better or worse you will never stay the same. As I got older I started applying that to my life, although it took awhile. So every day I try to keep reading, learning, and thinking. What are you doing to keep getting better or worse? If you choose not to read and not to learn in other ways are you becoming worse? I do not think you are necessarily becoming worse but the others around you are getting better. With how fast technology and the world changes now more than ever if you relax and get lazy for one second the whole world passes you by.
Today while delivering flowers, a job I always did not like doing for awhile, I realized what a difference each interaction can make. You can either make someones day better or worse, it will not stay the same. As I delivered flowers around I realized that by me smiling and being interested in everyone that everyone smiled and talked a little more. Even the lady that was waiting for her perm to dry I talked to. Why do we not try to do this with everyone we meet. The world would be a much better place.