Everyone is abuzz about all the Black Friday deals. As a retailer it has always been a good thing to get all these people in for all of these deals. But my question is what is the purpose? Are you trying to win long term relationships where customers are loyal and like you because of your product and service? Or do you want to make people happy for a short time based on price?
We have looked at doing huge after Thanksgiving Sales but it does not fit with what our business model is. We want to get people in who appreciate getting the best possible price and service. We are sitting out this Black Friday and letting all of the other stores fight it out for the customers who are only price loyal. We want to build a customer base that is loyal to our product and service no matter what.
So if you are a retailer always question why are you doing that sale or what you are doing? Is it for a short term bump in sales? Or are you trying to build relationships with customers that are lasting? I know which one I would choose.
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